The Sport Industry Group is delighted to unveil the Official Shortlist for the Discovery Sport Industry Awards 2016, with the winners set to be announced at the star-studded ceremony at the Sandton Convention Centre on 11th February 2016.

The Official Shortlist includes campaigns and brands from 10 different sporting codes including rugby, football, cricket, mixed martial arts, cycling, athletics, basketball, and triathlon.

In 2016, adidas leads the pack with nine nominations across a variety of categories, closely followed by Nedbank with six, Vodacom with five, CSA with four while SARU, EFC, Absa, and Standard Bank secured three nominations each.

Key industry figures gathered at independent adjudicator Deloitte’s offices in Johannesburg for hours of intensive judging across two days to produce a shortlist representing the very best that the South African sport industry has to offer. This year’s record number of entries led to comprehensive analysis and debate during the judging process, which was overseen by Deloitte to ensure absolute transparency.

The Discovery Sport Industry Awards reward the greatest achievements across the entire business of sport, including the most outstanding and innovative work in marketing, PR, advertising, community investment and sponsorship.

With higher entry numbers and an increasing quality of work year-on-year, reaching the shortlist for the Discovery Sport Industry Awards 2016 represents a stellar achievement.

Discovery Sport Industry Awards judge Ingrid Lotze said: ‘Changes to this year’s Discovery Sport Industry Awards categories are significant, exciting and great for the industry.

I’m particularly looking forward to next year’s submissions as the changes settle in and more organisations realise that their work is accolade worthy.

‘For 2015 we saw many solid, best practice submissions and it gives me the distinct impression that in general, sponsorship is showing rewards for the teams, the brands and everyone touched by the sports.

‘Our challenge as judges is to find exemplary campaigns in various categories. The accolades go to memorable, creative, innovative campaigns that clearly demonstrate best practice, creativity and tangible benefit to the business. Compared to last year there is an inspiring dedication to keep raising the bar. We continue to have world class campaigns that serve as pillars of excellence and sources of learning.’

James Monteith, managing director of the Sport Industry Group SA added: ‘The Awards continue to break records year on year. This year has seen the highest number of entries yet, with impressive results and creative work displayed across the board. The official shortlist for 2016 was chosen from hundreds of world-class and innovative entries, and shows how the industry is continuing its impressive upward trend, whilst reflecting the tenacity of the industry.’

The nominees listed below will now eagerly await the announcement of the winners in each category at the most respected and prestigious sport industry event in Africa. Each year the Discovery Sport Industry Awards ceremony attracts more than 1,200 guests, including sportsmen and celebrities such as Lucas Radebe, Cameron van der Burgh, Hashim Amla, Marcel Desailly, Heyneke Meyer, Shashi Naidoo, Jacques Rudolph, Elana Meyer, Neil McKenzie, Kerry McGregor, Jomo Sono, Roxy Louw, Butch James, Nicole Flint, Mark Fish, Doctor Khumalo, Natalie Du Toit, CJ Van Der Linde and many more.

Tables at the Discovery Sport Industry Awards ceremony, to be held at Sandton Convention Centre on 11th February 2016, are on sale now at

Official Partners and Suppliers of the Discovery Sport Industry Awards include Castle Lager, Deloitte, Gallo Images, and Tsogo Sun.

Join the conversation at @SportIndustrySA and #DSIA.

Discovery Sport Industry Awards 2016 – Official Shortlist

TV Sport Commercial of the Year

  • Absa/Barclays – Play Your Greatest Game
  • CSA – ProteaFire
  • Nedbank – Nedbank Ke Yona Team Captain – Sydney Masana
  • SARU – Home Ground Advantage Launch
  • SuperSport – Rugby World Cup 2015
  • Vodacom – Vodacom Game Changers ‘Scout’

Best African Sponsorship

  • AfrAsia Bank – Mauritius Open
  • DHL – Africa as One
  • Castle Lager & FC Barcelona – Enjoy the Best of Both Worlds
  • Gem Diamonds – Kalahari Challenge 2015
  • Safaricom – Kenyan Athletics Series
  • SportPesa – Kenyan Premier League

Best New Sponsorship

  • Audi – Audi Proteas
  • Citadel – Citadel Sponsorship of Jean de Villiers
  • Dimension Data – Absa Cape Epic
  • Engen – Engen Cycle in the City
  • FNB – Cape Town 12 ONERUN
  • Huawei – #SayMyName
  • Standard Bank – IRONMAN Never Stop Moving Forward

Sport Development Programme of the Year

  • CONNECT Khayelitsha Sports Academy
  • KNVB World Coaches Programme South Africa
  • Nashua Ltd – The Art of Fast Bowling
  • SA Rugby Legends – Vuka Rugby
  • SuperSport – Let’s Play Physical Education Challenge
  • The Sports Trust – Multipurpose Sport Court

Sport Brand of the Year, Sponsored by Tsogo Sun

  • adidas
  • Comrades Marathon
  • Cricket South Africa
  • EFC Worldwide
  • NBA

Best Use of Digital Communications in Sport

  • adidas – Stormers Mother’s Day
  • CSA – #ProteaFire
  • DHL – Africa as One
  • EFC
  • SARU – Springboks Home Ground Advantage
  • Vodacom – Soccer USSD

Sponsorship of the Year, Sponsored by the Solutions Team

  • Absa – Absa Cape Epic
  • adidas – Old Mutual Two Oceans Marathon
  • adidas – Orlando Pirates
  • Nedbank – Nedbank Cup
  • Standard Bank – IRONMAN – Never Stop Moving Forward
  • Vodacom – Vodacom Bulls

Best Use of PR in a Sport Campaign

  • Absa – #ProudlyAfrican
  • adidas – Old Mutual Two Oceans Marathon ‘Haile Gebresalassie’
  • CSA – #ProteaFire
  • KFC – KFC Mini-Cricket Kids vs Proteas Tour
  • Nedbank – Nedbank Cup Football Fan Fashion
  • Vodacom – Vodacom SupeRugby FanUp

Sport Participation Event of the Year

  • Absa Cape Epic
  • Comrades Marathon
  • Hyundai Rock the Run
  • Nedbank Tour de Tuli
  • Standard Bank IRONMAN
  • The Color Run

Best Integrated Sport Marketing Campaign

  • adidas – Old Mutual Two Oceans Marathon
  • adidas – Orlando Pirates
  • Coca Cola Comrades Marathon – Active Healthy Living
  • KFC – Join the Proteas Family
  • Nedbank – Ke Yona Team Draft
  • Vodacom – SupeRugby

Best Live Experience, Sponsored by the Sandton Convention Centre

  • EFC – EFC 37
  • Jaguar – Simola Hillclimb 2015
  • Nedbank – Nedbank Cup Final
  • Red Bull – X-Fighters 2015
  • – Cape Town 10s
  • The Color Run

Creative Activation of the Year

  • adidas – All Blacks Activation
  • adidas – Ultra Boost Launch
  • Castle Lager – Castle Lager Rugby Superfan Experience
  • Powerade – ION4 Sweat Session
  • SARU – Springboks Home Ground Advantage
  • SuperSport – RWC Evolution of Broadcast
  • Toyota – Toyota Day

Sport Agency of the Year, Sponsored by Gallo Images

  • Brand Inc Creative Group
  • EXP
  • Frontiers Sport and Entertainment
  • Levergy
  • MSCSports
  • Octagon
  • Openfield
  • Playmakers
  • Repucom
  • TheGrind PR